Investing Psychology
Preface
CHAPTER 1 Sensory Finance
Beating the Bias Blind Spot
Illusory Pattern Recognition
Superstitious Pigeons—and Investors
The Super Bowl Effect: If It Looks Too Good to Be True, It Is
Your Financial Horoscope: Forecasting and the Barnum Effect
Uncertainty: The Unknown Unknowns
Illusion of Control
Stocks Aren't Snakes
Herding
Availability
Assuming the Serial Position
Hot Hands
Financial Memory Syndrome
Attention!
The Problem with Linda
Representation
The Seven Key Takeaways
Notes
CHAPTER 2 Self-Image and Self-Worth
The Introspection Illusion
Blind Spot Bias, Revisited
Rose-Colored Investing
Past and Present Failures
Depressed but Wealthy
Disposed to Lose Money
Loss Aversion
Anchored
Two Strangers
Hindsight's Not So Wonderful
Deferral to Authority
Emotion
Black Swans
Dirty Money, Mental Accounting
A Faint Whisper of Emotion
Psychologically Numbed
Martha Stewart's Biases
Retrospective
Annual Returns
Nudged
Mindfulness
The Seven Key Takeaways
Notes
CHAPTER 3 Situational Finance
Disposition vs. Situation
Beauty is in the Eye of the Investor
Angels or Demons?
Merely Familiar
Lemming Time
Story Time
Wise Crowds?
Adaptive Markets
George Soros' Reflexivity
Grow Old Quickly
Speaking Ill
The Power of Persuasion
SAD Investors
Sell in May …
The Mystery of the Vanishing Anomalies
Tweet and Invest
Fire!
The Rise of the Machines
The Seven Key Takeaways
Notes
CHAPTER 4 Social Finance
Conform—or Die
Groupthink
Motivated Reasoning
Polarized
A Personal Mission Statement: Social Identity and Beyond
Gaming the System
You've Been Framed
Behavioral Portfolios
Dividend Dilemmas
The Language of Lucre
Embedded Investing
Financial Theory of Mind
Trust Me, Reciprocally …
Akerlof's Lemons
The Peacock's Tail
Facebooked
Be Kind to an Old Person
The Seven Key Takeaways
Notes
